Aria Casino Case Study - (Page 1)

Aria Resort & Casino A VIRTUAL MARKETING PARTNERS CASE STUDY We have recently successfully launched three Virtual Brochure Promotional Programs with outstanding results for the Aria Resort & Casino and two other Hospitality Sector clients. The highly-interactive and feature-laden virtual brochures are embedded in reservation confirmation emails and are formatted for easy access and viewing on smart phones, tablets and PCs. The interactive Virtual Brochures enable customers to browse the entire property while encouraging the reader with call-to-action hyperlinks for room upgrades and for making reservations for restaurant, spa, golf, shows and other entertainment venues. The embedded toolbar also encourages customers to email friends and family, and make postings to social media platforms. The Aria Resort & Casino is proactively inserting an "Explore Aria" Tab in a variety of venues including Facebook, promotional email blasts, and within employee email signatures. The resulting viewing patterns by respondents are highlighted below and include an exceptional average viewing time of over three (3) minutes.

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Aria Casino Case Study