Aria Casino Case Study - (Page 1)
Aria Resort & Casino
A VIRTUAL MARKETING PARTNERS CASE STUDY
We have recently successfully launched three Virtual
Brochure Promotional Programs with outstanding
results for the Aria Resort & Casino and two other
Hospitality Sector clients. The highly-interactive and
feature-laden virtual brochures are embedded in
reservation confirmation emails and are formatted
for easy access and viewing on smart phones,
tablets and PCs.
The interactive Virtual Brochures enable customers to browse the entire
property while encouraging the reader with call-to-action hyperlinks for room
upgrades and for making reservations for restaurant, spa, golf, shows and other
entertainment venues. The embedded toolbar also encourages customers to
email friends and family, and make postings to social media platforms.
The Aria Resort & Casino is proactively inserting an "Explore Aria" Tab in a
variety of venues including Facebook, promotional email blasts, and within
employee email signatures. The resulting viewing patterns by respondents are
highlighted below and include an exceptional average viewing time of over
three (3) minutes.
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Aria Casino Case Study