NAHB - University Education Programs Guide - 2009 - (Page 19) The NAHB University of Housing education programs guide –Lita Dirks, CA ASH, CMP, MIRM Lita Dirks and Company, Denver, CO When I think about the growth of my career and my business, it goes hand in hand with my experience with IR M . It truly is a part of my life. MARKETING AND COMMUNICATION STRATEGIES FOR AGING AND ACCESSIBILITy (CAPS I) see description on page 16 SALES AND MARKETING MARKETING STRATEGIES, PLANS AND BUDGETS (IRM II) [revIsed] do you want to find and exploit market opportunities for your company? designed for mid- to large-volume builders, this course will show you how to maximize results from every marketing dollar. (16 hours) Designation Credit: CMP, MIRM you’ll learn how to research the marketplace, choose the optimal location, product and price, generate buyers through effective promotion and close the maximum number of sales. (8 hours) Designation Credit: CGA, CGB, Master CSP SALES AND MARKETING FOR REMODELERS learn about the entire sales and marketing cycle, from generating leads to closing a sale. (8 hours) Designation Credit: CGA, CGR, Master CSP MULTICULTURAL SALES SELLING TO THE ACTIVE ADULT see description on page 5 this course provides your entire building/ remodeling sales and marketing team with an understanding of our culturally diverse home buying market and practical tips for communicating effectively with the multicultural client. (8 hours) Designation Credit: Master CSP UNDERSTANDING HOUSING MARKETS AND CONSUMERS (IRM I) learn how to find the information that’s critical to your business. you’ll gain grounding in the demographic economic and psychographic factors that affect housing supply and demand. (16 hours) Designation Credit: CMP, MIRM earn continuing education credits By attending one of NAHB’s conferences or education sessions at The International Builders’ Show Show, you can earn continuing education credits. 1 1
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