NAHB - University Education Programs Guide - 2009 - (Page 17) The NAHB University of Housing education programs guide sales and marketing designations. CERTIFIED NEW HOME SALES PROFESSIONAL (CSP) www.nahb.org/CSPinfo as a specialist in new home sales, you can enhance your professional image, increase your marketability and move more product with the csP course and designation. reQUiremeNTs: complete the 24-hour course and pass the csP exam. continuing education is required every three years. MASTER CERTIFIED NEW HOME SALES PROFESSIONAL (MASTER CSP) www.nahb.org/MasterCSPinfo established by the Institute of residential marketing, the master certified new Home sales Professional designation builds on the csP and teaches advanced sales tools and techniques. reQUiremeNTs: Three years of new home sales and marketing experience, the csP designation, two required courses and completion of two additional courses or one designation and submit Professional Profile. continuing education is required every three years. www.BuilderBooks.com ValueMatch™ Selling for Home Builders: How to Sell What Matters Most gain control of the selling conversation. learn how to build rapport with prospective home buyers, learn about their needs, make powerful presentations that are focused on their values and go for the close. ValueMatch™ Selling for Home Builders will help open the door to prospective home buyers’ emotional need to buy a new home. this is your guide for selling what matters most. CERTIFIED NEW HOME MARKETING PROFESSIONAL (CMP) www.nahb.org/CMPinfo understand how to better manage the sales and marketing function for a new home community and boost your career with the cmP designation. reQUiremeNTs: Three years of new home marketing experience, complete the institute of residential marketing’s (irm) courses i–iV, pass accompanying tests, submit a cmP Professional Profile and complete 50 elective credits. continuing education is required every three years. MEMBER, INSTITUTE OF RESIDENTIAL MARKETING (MIRM) www.nahb.org/MIRMinfo the member, Institute of residential marketing (mIrm) designation is the highest achievement for new home sales and marketing professionals. earning the mIrm sets you apart and increases your marketability. the mIrm requires an in-depth marketing case study, similar to a master’s level thesis, on a real-life new home community, which is peer-reviewed and approved. reQUiremeNTs: complete the cmP requirements, write a marketing case study that demonstrates an overall marketing expertise, and complete the irm Professional Profile. continuing education is required every three years. Option Selling for Profit: The Builder’s Guide to Generating Design Center Revenue and Profit Increase your revenues and profits through capitalizing on your options and upgrades programs. learn how to create an options program that not only builds customer loyalty, but motivates them to buy! Includes 19 downloadable forms and tools that can be customized. 1 http://www.nahb.org/CSPinfo http://www.nahb.org/MasterCSPinfo http://www.BuilderBooks.com http://store.builderbooks.com/cgi-bin/builderbooks/search http://www.nahb.org/CMPinfo http://www.nahb.org/MIRMinfo http://store.builderbooks.com/cgi-bin/builderbooks/search
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