NAHB - Builders Books 2010 - (Page 20) S ALES & M ARKETING C A T A L O G 2010 sale Build a Successful Sales Program Perry Goldman The path to a highly productive and smoothly running sales program starts with creating an organized onsite sales center. At the heart of the sales center lies a set of systems and forms that make it easy for you to win over even the toughest customer. This book covers prospect follow-up; selections, options, and upgrades; finance forms and procedures; competitive sites; and closing procedures. Includes forms. Recommended reading for CSP and Master CSP. From BuilderBooks, 2003, 131 pp / Soft-cover Item 00194 ISBN 0-86718-561-9 ISBN 978-0-86718-561-4 Regularly Sale Price Member Sale Price $29.95 $19.95 $17.95 From Good Market Research to Great Marketing: A How-to Guide for Home Builders Colleen Edwards This book discusses how to determine your audience, develop a product that meets their needs, and promote your homes and services to this target audience. From lowcost market research you can conduct yourself, to advice on hiring a consultant, Edwards examines a wide variety of market research techniques. Recommended reading for CMP and MIRM. From BuilderBooks, 1999, 117 pp / Soft-cover Item 00076 ISBN 0-86718-477-9 ISBN 978-0-86718-477-8 Retail Member $10.00 $9.00 Marketing and Selling to Generation X: A Unique Generation of Home Buyers Ashley Christofferson-Cunningham and David Cathey Sales and Marketing Checklists for Profit-Driven Home Builders, 2nd Ed. Jan Mitchell Learn how to better understand Gen-Xers and earn their trust, increasing sales by focusing on the different ways they view public relations, referrals, customer service, and warranty. Examine the three age-groups within Gen-X along with the embedded technology they need, and learn how to avoid stereotyping this new generation of home buyers while discovering the hot buttons to attract them. Recommended reading for CMP and MIRM. From BuilderBooks, 2002, 77 pp / Soft-cover Item 00151 ISBN 0-86718-535-X ISBN 978-0-86718-535-5 Retail Member $10.95 $8.95 Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. This expanded second edition features a chapter on utilizing technology in your marketing and a chapter on multicultural sales. Recommended reading for CGB, GMB, CMP, and MIRM. From BuilderBooks, 2003, 130 pp / Soft-cover Item 00157 ISBN 0-86718-540-6 ISBN 978-0-86718-540-9 Retail Member $19.95 $17.95 Photo: Absolute Remodeling Corporation | SALES & MARKETING www.BuilderBooks.com http://store.builderbooks.com/cgi-bin/builderbooks/102?id=7QXBaD5u&mv_pc=82 http://store.builderbooks.com/cgi-bin/builderbooks/426?id=7QXBaD5u&mv_pc=64 http://store.builderbooks.com/cgi-bin/builderbooks/102?id=7QXBaD5u&mv_pc=82 http://store.builderbooks.com/cgi-bin/builderbooks/426?id=7QXBaD5u&mv_pc=64 http://store.builderbooks.com/cgi-bin/builderbooks/102?id=7QXBaD5u&mv_pc=82 http://store.builderbooks.com/cgi-bin/builderbooks/102?id=7QXBaD5u&mv_pc=82 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/338?id=7QXBaD5u&mv_pc=121 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/302?id=7QXBaD5u&mv_pc=100 http://store.builderbooks.com/cgi-bin/builderbooks/338?id=7QXBaD5u&mv_pc=121 http://store.builderbooks.com/cgi-bin/builderbooks/338?id=7QXBaD5u&mv_pc=121 http://www.BuilderBooks.com Table of Contents Feed for the Digital Edition of NAHB - Builders Books 2010 NAHB - Builders Books 2010 NAHB - Builders Books 2010 - (Page cover1) NAHB - Builders Books 2010 - (Page cover2) NAHB - Builders Books 2010 - (Page 1) NAHB - Builders Books 2010 - (Page 2) NAHB - Builders Books 2010 - (Page 3) NAHB - Builders Books 2010 - (Page 4) NAHB - Builders Books 2010 - (Page 5) NAHB - Builders Books 2010 - (Page 6) NAHB - Builders Books 2010 - (Page 7) NAHB - Builders Books 2010 - (Page 8) NAHB - Builders Books 2010 - (Page 9) NAHB - Builders Books 2010 - (Page 10) NAHB - Builders Books 2010 - (Page 11) NAHB - Builders Books 2010 - (Page 12) NAHB - Builders Books 2010 - (Page 13) NAHB - Builders Books 2010 - (Page 14) NAHB - Builders Books 2010 - (Page 15) NAHB - Builders Books 2010 - (Page 16) NAHB - Builders Books 2010 - (Page 17) NAHB - Builders Books 2010 - (Page 18) NAHB - Builders Books 2010 - (Page 19) NAHB - Builders Books 2010 - (Page 20) NAHB - Builders Books 2010 - (Page 21) NAHB - Builders Books 2010 - (Page 22) NAHB - Builders Books 2010 - (Page 23) NAHB - Builders Books 2010 - (Page 24) NAHB - Builders Books 2010 - (Page 25) NAHB - Builders Books 2010 - (Page 26) NAHB - Builders Books 2010 - (Page 27) NAHB - Builders Books 2010 - (Page 28) NAHB - Builders Books 2010 - (Page 29) NAHB - Builders Books 2010 - (Page 30) http://www.nxtbookMEDIA.com
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