NAHB - Builders Books 2010 - (Page 11) C A T A L O G 2010 50+ H OUSING /M ULTIFAMILY As seen in the Denver Post Marketing Multifamily Housing with Integrated Marketing Strategies Diane Leone Approving 50+ Housing: Facts that Matter Paul Emrath RIGHT HOUSE RIGHT PLACE RIGHT TIME: COMMUNITY AND LIFESTYLE PREFERENCES OF THE 45+ HOUSING MARKET Margaret A. Wylde, PhD Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS—Integrated Marketing Strategies—blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique techniques, get referrals, boost profits, and fill homes without using strong-arm techniques or inflated promises. Recommended reading for RAM and CLP. From BuilderBooks, 2003, 129 pp / Soft-cover Item 00179 ISBN 0-86718-555-4 ISBN 978-0-86718-555-3 Retail Member $15.00 $13.50 This booklet dispels many of the myths about active adult housing that prompt well-meaning officials and conscientious citizens to interfere with the approval process. Approving 50+ Housing presents the facts for builders and developers to pass on to their local planning boards, city or county councils, civic and homeowner associations, and other interested groups. Available only in electronic format at www.BuilderBooks.com under Digital Delivery. From BuilderBooks, 2008, 59 pp/PDF 518KB Retail Member $19.95 $19.95 This insightful resource will help you figure out the right combination of design, home features, and amenities that will attract boomer home buyers in your market. With more than 20 years of experience studying home buyer decisions and preferences, as well as keen insight into this vast and growing market, Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry. From BuilderBooks, 2008, 137 pp/ Soft-cover Item 00248 ISBN-0-86718-628-3 ISBN 978-0-86718-628-4 “ ” The BuilderBooks.com Web site is very user-friendly and easy to navigate. Angela Harding-Poll, Powell Construction Services, St. Joseph, Michigan RETAIL MEMBER $69.00 $62.00 1.800.223.2665 50+ HOUSING/MULTIFAMILY | http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/369?id=XXRtTkXm&mv_pc=849 http://store.builderbooks.com/digital_delivery/ppv1.jsp?category=17 http://store.builderbooks.com/cgi-bin/builderbooks/369?id=XXRtTkXm&mv_pc=849 http://store.builderbooks.com/digital_delivery/ppv1.jsp?category=17 http://store.builderbooks.com/cgi-bin/builderbooks/369?id=XXRtTkXm&mv_pc=849 http://store.builderbooks.com/digital_delivery/ppv1.jsp?category=17 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 http://store.builderbooks.com/cgi-bin/builderbooks/843?id=XXRtTkXm&mv_pc=829 Table of Contents Feed for the Digital Edition of NAHB - Builders Books 2010 NAHB - Builders Books 2010 NAHB - Builders Books 2010 - (Page cover1) NAHB - Builders Books 2010 - (Page cover2) NAHB - Builders Books 2010 - (Page 1) NAHB - Builders Books 2010 - (Page 2) NAHB - Builders Books 2010 - (Page 3) NAHB - Builders Books 2010 - (Page 4) NAHB - Builders Books 2010 - (Page 5) NAHB - Builders Books 2010 - (Page 6) NAHB - Builders Books 2010 - (Page 7) NAHB - Builders Books 2010 - (Page 8) NAHB - Builders Books 2010 - (Page 9) NAHB - Builders Books 2010 - (Page 10) NAHB - Builders Books 2010 - (Page 11) NAHB - Builders Books 2010 - (Page 12) NAHB - Builders Books 2010 - (Page 13) NAHB - Builders Books 2010 - (Page 14) NAHB - Builders Books 2010 - (Page 15) NAHB - Builders Books 2010 - (Page 16) NAHB - Builders Books 2010 - (Page 17) NAHB - Builders Books 2010 - (Page 18) NAHB - Builders Books 2010 - (Page 19) NAHB - Builders Books 2010 - (Page 20) NAHB - Builders Books 2010 - (Page 21) NAHB - Builders Books 2010 - (Page 22) NAHB - Builders Books 2010 - (Page 23) NAHB - Builders Books 2010 - (Page 24) NAHB - Builders Books 2010 - (Page 25) NAHB - Builders Books 2010 - (Page 26) NAHB - Builders Books 2010 - (Page 27) NAHB - Builders Books 2010 - (Page 28) NAHB - Builders Books 2010 - (Page 29) NAHB - Builders Books 2010 - (Page 30) http://www.nxtbookMEDIA.com
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