ASAE & The Center - Springtime Prospectus - April 16, 2009 - (Page 4) exhibitor prospectus Who’s Walking the trade shoW Floor? One look at the 2008 attendee profile and you’ll be convinced that these are the clients you need. aTTendees… Influence: ■■ 89% of attendees have the final say, significant influence or recommend purchases. That’s 7% higher than the industry average! ■■ 42% of attendees said that attending Springtime resulted in organizational purchases of products/ services. all segMenTs oF The indusTry are here… “ “ 4 ■■ 66% of attendees represent associations. ■■ 22% of attendees represent corporations or thirdparty planning companies. ■■ 12% are independent planners or planners for government agencies. 69% of exhibitors made contacts with well-qualified NEW buyers. Millions oF MeeTings… This was a great show for us! We not only made great contacts, but learned a lot about what our potential customers want and need from us! —Colleen Berliner, MapYourShow We got a lot of traffic and were busy. We also saw lots of past clients and potential clients. —Carol Betz, TMS-Transportation Management Services LLC ” ” ■■ 46% of organizations represented hold up to 10 meetings in addition to their Annual Meeting. ■■ 19% of organizations represented hold 11 or more meetings in addition to their Annual Meeting ■■ More than 35% of organizations hold more than 21 meetings per year. MeeTings oF all sizes… ■■ 40% of attendees said the attendance at their largest meeting is up to 1,000 pp. ■■ 34% of attendees said the attendance at their largest meeting is 1,000-5,000 pp. ■■ 26% of attendees said the attendance at their largest meeting is 5,000 pp. or more asaecenter.org/springtimeexpo • 202.626.2805 http://asaecenter.org/springtimeexpo
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