ASAE & The Center's Springtime Expo - 2009 - (Page 7) trailblazer SeSSion 8:30 – 9:45 a.m. On a Mission: Integrating Business Practices With Social Responsibility This is not your daddy’s Oldsmobile session on social responsibility. Learn from trailblazer Gary Hirshberg, chairman, president and CE-Yo of Stonyfield Farm, how businesses and organizations can benefit from operating with a broader perspective, and by taking responsibility for the impact of their activities. Gary’s positive outlook has inspired thousands of people to recognize their ability to make the world a better place. This engaging session will show you how organizations, like Stonyfield Farm, have taken strides to improve the quality of life for all, and boosted profits by reducing their environmental impact. Hear from a true trailblazer in this arena and author of Stirring It Up: How to Make Money and Save the World. Gary Hirshberg is presented by Laurie Barnett of Royce Carlton, Inc.—Representing speakers who make a difference for over 40 years. Visit Royce Carlton, Inc. in booth 1041 at Springtime Expo. Global Principles for Socially Responsible Associations & Nonprofits, a key outcome of the Global Summit on Social Responsibility convened in 2008. You’ve heard about them, but have you adopted the Global Principles for Socially Responsible Associations & Nonprofits? They are designed to galvanize and guide associations, nonprofits, and industry partners to create business practices which strengthen their organization and affect positive social, environmental, and economic change worldwide. concUrrent edUcation SeSSionS 8:30 – 9:45 a.m. Iron Chef Tactics to Manage Your Food & Beverage Budgets: Create an Event That Really Sizzles! Maximizing your food and beverage budget without decreasing attendee value is a recipe for a successful meeting. But this can be difficult, especially when rising costs are becoming more and more unmanageable. Meet in the Springtime pantry and gather sage advice on how to implement formulas and metrics for cost efficient BEOs. Acquire cost-saving ideas for your events and a dig in to buffet of proven strategies that deliver palate-pleasing experiences to please your CFO, your Chief Food Officer, and your attendees. Nancy DeBrosse, VP Washington, DC; Jenny Moss, CMP, manager, meeting & event operations; and Joy Womack, CMP, manager, meeting & event operations, Experient All Eyes on YOU – Be a Marketing Gold Medalist in These Challenging Economic Times In this harsh economic climate, it’s hard not to feel like a fish out of water. So how can you be a star at managing the marketing of your meetings and protecting the bottom line in these challenging economic times? Learn from a seasoned expert ways to incorporate new tools into your marketing plan to bring your attendance UP in a down economy. Identify which marketing tools are ready for retirement and fresh ideas that you can embrace.Take the plunge and discover the next big thing to help blow your future meetings out of the water! Cris Canning, CMP, director of sales & marketing, The Venues at NTC Promenade Visit ASAE & The Center’s Social Responsibility booth to learn more and adopt the principles for your organization. www.asaecenter.org/SRprinciples The Global Principles for Socially Responsible Associations & Nonprofits as well as learning and knowledge around social responsibility are supported in part by an educational grant from the J. Willard and Alice S. Marriott Foundation and the Nashville Convention & Visitors Bureau. www.asaecenter.org/SpringtimeExpo | 7 http://www.asaecenter.org/SRprinciples http://www.asaecenter.org/SpringtimeExpo
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